LinkedIn has become the de facto professional networking site. I just read a piece that offers some perspective on that.
For one thing, I did not know that “LinkedIn is a site that has an Alexa ranking of 13 globally, and 11th in the USA alone.” Alexa is a ranking of internet traffic.
The advice from this piece:
If you would seriously like to take your business or individual expertise to the next level, it will be important to create a LinkedIn profile, fill it out 100%, get connected, get recommendations, and watch your popularity explode. It’s important to note that this platform requires action on your part, but once you have taken the appropriate steps, your online visibility will increase by 10 fold.